Overview
Background and Objectives
The importance of strategic thinking and planning for value creation to customers, stakeholders and the organisation itself is unquestionable. Business planning and decision making in a rapidly changing environment nowadays have become increasingly challenging. In this programme, learners will acquire a basic framework of strategic thinking and a step-by-step approach to sketch business planning for organizational success.
Learning Outcomes
- Learn practical approaches for identifying key strategic issues and opportunities
- Acquire perspective and tools to create an environment in which you and your colleagues think and work more strategically
- Develop plans to integrate strategic thinking into routine individual planning, problem solving, and decision making
- Benefit from self-assessment, a simulation, and a toolkit specifically designed for strategic thinkers
Beyond the Classroom: Lifelong Connection
Graduates are eligible for Associate Membership of the CUHK Business School Alumni network, opening doors to an influential community and exclusive future events organised by the CUHK Business School Alumni Office.
Target Participants
This programme is designed for professionals including but not limited to leaders and managers in traditional industries, those transitioning into digital leadership roles, and professionals seeking a digital-native mindset. No pre-requisite is required.
Teaching Language
English
Mode of Delivery
Online
Programme ID
STV – 103
Programme Duration
A series of self-paced video sessions for overall about 2 hours. Recommending an additional 2-3 hours self-directed learning on other materials including readings and assignments
Speaker
Prof. Dominic Chan
Associate Professor of Practice in Entrepreneurship, Department of Decision Sciences and Managerial Economics
Fees
Programme Fees
HK$4,000
Special Offers
- Alumni rate: CUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the programme fee
- Corporate rate: Please contact our education professionals for details.
- Continuous Learning Offer: Additional 5%, 10% and 15% discount will be offered to applicants who have previously completed 1, 2 and 3 course(s) of the Online Programme within 24-month period, respectively.
FAQs
课程概念与核心优势
公开课程为各行各业的高管和资深经理而设，让他们能够暂时放下日常繁重的职务，全面重温并提升专业技能。此类课程聚焦于高层次的同侪互动，并赋予学员全球化的商业视野，以应对瞬息万变的环境。其实例包括短期研讨会，以及领导力或管理层高管课程。
公开课程与专业证书课程的主要区别在于学分结构、灵活性和最终学习目标的不同。公开课程属于非学分制短期课程，旨在为现职高管和高级经理提供快速、实用的洞察力，以驾驭不断变化的商业环境。此类课程极为注重高质量的商界人脉拓展、同侪交流以及即时的策略性思维更新，且不带有正式考核的压力。
与传统学位课程（如全日制/兼读制硕士或工商管理硕士 MBA）相比，公开课程和专业证书课程都显得更加精简且灵活。传统课程需要学员投入长期、跨年度的学术精力，以覆盖广泛且深厚的基础课程；而公开课程则能提供即时的高管知识更新，专业证书课程则能提供针对性的、可累积的技能组合，旨在助力学员实现事业的快速晋升。
现有的公开课程类型：
- 面对面课程：
- 高管短期课程与研讨会：高效且具备高度互动性的课程，例如“金融科技研讨会系列”。
- Mini-MBA / 综合高管衔接课程： 广泛涵盖管理领域的课程，例如 Mini-MBA课程将核心的领导力与商业元素浓缩于短期的非学分制模式之中。
- 网上课程：具备弹性的数位化学习方案，旨在让学员透过远端形式获得同等的全球商业视野。
涵盖专题：
领导力与决策、财务管理、可持续发展与 ESG、创新与策略、市场营销与客户体验
报读条件与学习模式
当然可以申请！事实上，公开课程正是专为欢迎没有相关领域正式背景的专业人士而设计的。
这类课程的核心录取准则通常是您的专业工作经验，而非您的学术背景，因为课程学习高度依赖高管层级的同侪讨论以及对真实商业挑战的经验分享。
公开课程的时间表和授课模式极具弹性，以配合高级管理人员繁忙的工作生活。由于这些是独立的短期课程，因此并没有单一固定的时间表。
大多数课程都是短期的1天或2天单元制课程，并于校园内以面授形式进行。
广东话、英语或普通话
申请流程与课程费用
公开课程的费用因应课程的深度、修读期及特定专题而有很大差异。
我们提供早鸟优惠、“同行学习”优惠以及校友优惠费率（适用于香港中文大学 CUHK、中大专业进修学院及亚太工商研究所的校友）。
公开课程的申请流程非常精简，且全于网上完成。申请人首先浏览其心仪的课程页面，填写一份电子登记表，并详细列明其专业背景和现职职衔。在提交申请时，申请人需安排付款并注明任何适用的优惠（例如早鸟、校友或“同行学习”折扣）；随后，招生委员会将进行简短的履历审查，以确保班级具备优秀的高管同侪组合。由于课程采取滚动式录取，学位将在确认付款后正式锁定，因此建议申请人在课程开课前几周（即报名截止前）尽早提交申请。
学习支持与联系
对于任何课程查询，请联系：
电话：(852) 3943 4413 / 3943 7438
邮箱：apib@cuhk.edu.hk