Overview
Background and Objectives
We use social influence every day at work—it helps us collaborate effectively with coworkers and clients. Influence isn’t just for sales and marketing; even routine work emails can be influential. Small changes to our messages and requests can make them far more persuasive. Everyone can improve their influencing ability by learning scientifically proven strategies. In this training, participants will learn these principles, practice them through exercises or homework. The course introduces influence, distinguishes it from persuasion and motivation, and covers two key principles with examples and evidence.
Learning Outcomes
Upon completion of Part I, you will be able to understand Foundational Influence Principles:
- Reciprocation – people want to trust and reciprocate to those who have helped them before, especially those who helped them to achieve their goals or they feel obligation to.
- Liking – people trust and listen to others who like them (or are like/similar/connected to them).
Upon completion of Part II, you will be able to leverage Social and Authority Influence:
- Consensus (Social Proof) – People often make decisions based on what the majority is doing or key referents (i.e. opinion leaders in their group), or a perceived large “group” of other people. That is, the group (or a few key ‘others’) can have a big influence on an individual (including you).
- Authority – People can be influenced by (seemingly) official authorities, credible experts, knowledgeable and trustworthy experts.
Upon completion of Part III, you will be able to apply Scarcity and Consistency for Persuasion:
- Scarcity – people want more of those things that there are less of (or cannot get)
- Consistency (Commitment) – people want to be consistent with what they have said or written publicly (like a goal or statement of what they will do)
Target Participants
All three parts of this programme are designed for business leaders and professionals in any industry or function, especially those who want to use scientifically proven influence strategies to improve collaboration, communication, and workplace persuasion. No prerequisite is required for any part. Additionally, it is recommended that Part II and Part III are taken only after completing the earlier parts.
Course ID
Part I: ASI – 104
Part II: ASI – 104II
Part III: ASI – 104III
Teaching Language
English
Mode of Delivery
Online
Programme Duration
For each part, the programme provides a series of self-paced video sessions for overall about 2 hours. Recommending an additional 2-3 hours self-directed learning on other materials including readings and assignments
Speaker
Prof. Ahlstrom, David
Emeritus Professor of Department of Management,CUHK Business School
Fees
Programme Fees
Part I: HK$4,000
Part II: HK$4,000
Part III: HK$4,000
Special Offers
- Alumni rate: CUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the programme fee
- Corporate rate: Please contact our education professionals for details.
- Continuous Learning Offer: Additional 5%, 10% and 15% discount will be offered to applicants who have previously completed 1, 2 and 3 course(s) of the Online Programme within 24-month period, respectively.
FAQs
課程概念與核心優勢
公開課程為各行各業的高管和資深經理而設，讓他們能夠暫時放下日常繁重的職務，全面重溫並提升專業技能。此類課程聚焦於高層次的同儕互動，並賦予學員全球化的商業視野，以應對瞬息萬變的環境。其實例包括短期研討會，以及領導力或管理層高管課程。
公開課程與專業證書課程的主要區別在於學分結構、靈活性和最終學習目標的不同。公開課程屬於非學分制短期課程，旨在為現職高管和高級經理提供快速、實用的洞察力，以駕馭不斷變化的商業環境。此類課程極為注重高質量的商界人脈拓展、同儕交流以及即時的策略性思維更新，且不帶有正式考核的壓力。
與傳統學位課程（如全日制／兼讀制碩士或工商管理碩士 MBA）相比，公開課程和專業證書課程都顯得更加精簡且靈活。傳統課程需要學員投入長期、跨年度的學術精力，以覆蓋廣泛且深厚的基礎課程；而公開課程則能提供即時的高管知識更新，專業證書課程則能提供針對性的、可累積的技能組合，旨在助力學員實現事業的快速晉升。
現有的公開課程類型：
- 面對面課程：
- 高管短期課程與研討會：高效且具備高度互動性的課程，例如「金融科技研討會系列」。
- Mini‑MBA / 綜合高管銜接課程： 廣泛涵蓋管理領域的課程，例如 Mini‑MBA 課程將核心的領導力與商業元素濃縮於短期的非學分制模式之中。
- 在線課程：具備彈性的數碼化學習方案，旨在讓學員透過遠端形式獲得同等的全球商業視野。
涵蓋專題：
領導力與決策、財務管理、可持續發展與 ESG、創新與策略、市場營銷與客戶體驗
報讀條件與學習模式
當然可以申請！事實上，公開課程正是專為歡迎沒有相關領域正式背景的專業人士而設計的。
這類課程的核心錄取準則通常是您的專業工作經驗，而非您的學術背景，因為課程學習高度依賴高管層級的同儕討論以及對真實商業挑戰的經驗分享。
公開課程的時間表和授課模式極具彈性，以配合高級管理人員繁忙的工作生活。由於這些是獨立的短期課程，因此並沒有單一固定的時間表。
大多數課程都是短期的 1 天或 2 天單元制課程，並於校園內以面授形式進行。
廣東話、英語或普通話
申請流程與課程費用
公開課程的費用因應課程的深度、修讀期及特定專題而有很大差異。
我們提供早鳥優惠、「同行學習」優惠以及校友優惠費率（適用於香港中文大學 CUHK、中大專業進修學院及亞太工商研究所的校友）。
公開課程的申請流程非常精簡，且全於網上完成。申請人首先瀏覽其心儀的課程頁面，填寫一份電子登記表，並詳細列明其專業背景和現職職銜。在提交申請時，申請人需安排付款並註明任何適用的優惠（例如早鳥、校友或「同行學習」折扣）；隨後，招生委員會將進行簡短的履歷審查，以確保班級具備優秀的高管同儕組合。由於課程採取滾動式錄取，學位將在確認付款後正式鎖定，因此建議申請人在課程開課前幾週（即報名截止前）盡早提交申請。
学习支持与联系
對於任何課程查詢，請聯繫：
電話：(852) 3943 4413 / 3943 7438
電郵： apib@cuhk.edu.hk